MONTE LAKE MICROGARDENS

Monte Lake Microgardens is a microfarm, subscription service, and business-to-business produce supplier located in the BC interior.

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Goal: To create a logo, font kit, and website that utilized the client's pre-selected colour scheme. Incorporate whimsical, fun elements while maintaining a slightly masculine edge, and fit in the considerably-sized list of products and service offerings in the website in a way that doesn't appear crowded.

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Execution: The co-owners of Monte Lake Microgardens were looking for an eclectic style to their logo and print materials, with a vibrant pre-selected colour palette taking center stage. I aimed to complement and balance this brightness by combining distressed textures with the whimsical and natural elements of their brand, creating a contrast that feels grounded while still reflecting the imaginative, handcrafted feel of their service offerings and products. For the aesthetic of their website, I focused on a photo collage feel to manage a large volume of information in a visually appealing way. This approach allowed for clarity and structure while maintaining the playful, quirky feel that we were targeting. 

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